Not to derail the subject but it's not just marketing video game executives.
I've heard some awful logic and decision making processes behind the merchandise marketing head honchos for things like cartoons and comics.
I usually don't like io9 but here's what Paul Dini had to say about one of the cancellations of a show he worked on and the WTF-thoughts about it.
It's not just that they think/know that the demographic is what sells. It's that they're not willing to change their mindset about it. They want to sell particular items. They don't want to think about marketing to -include- a different demographic; they want to keep that same demographic no matter what.
I've heard some awful logic and decision making processes behind the merchandise marketing head honchos for things like cartoons and comics.
I usually don't like io9 but here's what Paul Dini had to say about one of the cancellations of a show he worked on and the WTF-thoughts about it.
It's not just that they think/know that the demographic is what sells. It's that they're not willing to change their mindset about it. They want to sell particular items. They don't want to think about marketing to -include- a different demographic; they want to keep that same demographic no matter what.
